This program offered 1:1 travel coaching to all Channel 9 employees moving from a suburban free car park location to a central city office in Perth.
This project was designed to understand and overcome barriers to changing behaviour when moving from the suburbs with ample free parking for everyone to a city site with almost no parking!
We designed a conversation to have with each of the employees to assist them find ways to make the move without a car. Even in cases where a car was necessary, some people found they preferred to use an alternative on the odd occasion they did not need to arrive very early. The project measured reduction of car trips in the peak using simple but accurate measures.
Client: WA Department of Transport, 2016
Location: Perth, WA